Saturday, January 16, 2010

Lupe Fiasco And Others Spread Awarness While Outfitted in Eddie Bauer/First Ascent...





It's awesome to see some of my style and music favorites take time away from their creative world...to cause awarness around the world. SUMMIT ON THE SUMMIT aka SOTS which I'm sure you've seen the HP commercials...where Artist Lupe Fiasco, Santigold,Kenna, and others recently embarked on a grueling journey to summit Mount Kilimanjaro. The squad reached the 19,340 ft summit of Kilimanjaro! And the goal of the journey was to raise awareness about the absence of clean water access across the world. While doing this the squad wore gear from Eddie Bauer / First Ascent throughout the expedition. Eddie Bauer / First Ascent is proud to be the official expedition outfitter for SOTS, which aims to uncover solutions to resolve global water issues and discuss how to improve social awareness on the issue. They were proud to equip the team for the subzero temps...cool stuff awesome strength and courage to raise world awareness.

Thanks to Sarah for spreading awarness even more...

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